November/December 2017

Making a Case for Mobile Motivation

Virtually everyone is connected these days, so it should be no surprise that mobile applications are becoming more popular for motivation and engagement. Here, we look at where things stand now, and what the future might look like.

To Ensure Good Customer Relationships, Don't Forget the Human Touch

New digital technologies have changed the ways marketers approach customers, but it's important to remember that automation is not the end-all, be-all tool for maintaining good customer relationships.