U.S. Loyalty Membership Hits 2.6 Billion
Beware frequent flyer programs and credit card rewards because U.S. retailers – led by department, drug and specialty stores – have captured the spotlight in the 2013 COLLOQUY Loyalty Census.
Rymax Makes Rewards Sweeter
An exclusive partnership between Rymax Marketing Services Inc. and Brownie Points just made catering to chocoholics sweeter for loyalty and rewards programs.
Parago Hits Industry Milestone
Parago's Prepaid Reward Ordering Portal (PROP) – the easiest way to order prepaid cards for corporate incentive programs – has issued its millionth card.
Bulova Spices Up Special Markets
Sharpening its identification with today’s multi-faceted corporate sales market, Bulova Corporation has announced that Bulova Corporate Sales will be the new name of its special markets division, the timekeeping industry’s oldest and most experienced premium and incentive division specifically geared to the business-to-business market.
IRF Survey Finds Growing Optimism
Economic recovery is providing a boost to those in the motivation industry, says the latest Pulse Survey from the Incentive Research Foundation (IRF). The IRF’s Spring 2013 poll of more than 2,000 program planners, suppliers and buyers reports a 13-point increase among respondents who characterize the economy as having a “positive impact” on their ability to plan and implement incentive travel and merchandise programs – 56% vs. 43% six months ago.
Marketing Innovators Expands Options
Marketing Innovations International Inc. recently enhanced its popular MIStyle Award Voucher to include expanded delivery options, customization and e-gift card merchants (including Amazon, iTunes, Starbucks, JCPenney, Staples, and Banana Republic, among others).
TharpeRobbins Announces Awards
The recipients of the fourth annual Awards of Excellence have been announced by TharpeRobbins, a leader in the managed recognition and rewards industry.
Parago Launches Vacation Ownership Suite
Parago, a global incentives and engagement company, announced the launch of its new vacation ownership rewards suite. This suite of reward options is tailored to attract the vacation ownership customer.
IRF MicroConference Polls Experts
Despite the fact that incentive programs are a multi-billion-dollar industry, the key drivers of what makes an incentive program a success aren’t that well known outside of a small group of industry practitioners. But that will now change, thanks to a unique MicroConference concept by the Incentive Research Foundation (IRF) that uses “crowdsourcing” to poll 40 experts on what makes or breaks a successful incentive program.
Study Identifies Consumers' Time Values
The Time Is Money national study surveyed adults across the country on their willingness and price expectations to participate in a wide range of marketing engagement scenarios including getting a quote online, listening to an in-person sales pitch and taking a mobile survey. The survey was funded by Parago, a global incentives and engagement company.
Marketing Innovators Top Diveristy Biz
Marketing Innovators International Inc. (MI), a leading people performance management (PPM) company, has been named a Top 500 Diversity-owned Business and Top 500 Women-owned Business in the U.S. in 2013 by DiversityBusiness.com.
Recognition Council Names 2013 President
Dittman Incentive Marketing, a leading performance improvement and incentive program provider, announced the election of Susan Adams to the position of president of the IMA’s Recognition Council for 2013.