Incentives Industry News

Here are some recent reports–straight from the sources. Just pick and click.

Industry News and Bulletins

Some interesting info to share


Meeting Experts Launch Eventure

We all appreciate a high-quality gift, and meeting and event attendees are no different. But delighting your attendees with an engaging gift leading up to a virtual event is tedious and extremely time consuming for the meeting planner. Now there’s a new solution with Eventure.

IRF Releases Reward Preferences Study

The Incentive Research Foundation announced the release of "Reward Preferences: Making a Lasting Impression on Incentive Program Participants," a comprehensive review of how to select and present rewards that will increase motivation and make a lasting impact on employees.

Echo Valley Meats to Reach Promo Market

Shark Tank success story Echo Valley Meats is entering the promotional product market as a supplier of meats, cheese, treats as well as branded YETI products.

Sadek Elected IMA Board President

The Incentive Marketing Association (IMA) has elected Len Sadek, CPIM, director of gift card sales & marketing, Landry's Inc., its 2020-2021 board president and announced new officers and directors.

IRF: 2020 Incentive Trips on Hold

As COVID-19 continues to impact the travel industry, the Incentive Research Foundation conducted its second pulse survey about incentive travel award programs. Comparing data collected in July to April 2020, COVID-19's Impact on the Incentive Travel Industry (July 2020) reports the rate of cancellations for 2020 has increased by 70%.

JURA Sets Sales Record

JURA Accessories and Care Products are now a major growth category for the brand, with a sales increase of more than 27% in the first half of 2020.

Capresso Celebrates 25 Years

Capresso celebrates 25 years of the best in brewing in 2020, with new products, an expanded assortment and a vision for future growth.

IRF Cancels 2020 Education Invitational

Due to continuing developments related to COVID-19, the IRF has cancelled the 27th Annual IRF Education Invitational, previously scheduled to take place December 1-4, 2020 at the Hyatt Zilara & Hyatt Ziva Cap Cana, Dominican Republic. The IRF will resume its signature event June 2-5, 2021, at the JW Marriott Marco Island Beach Resort.

Prime Line Extends Incentive Package

Prime Line, a leading hard goods provider to the promotional products market, has decided to extend its Prime Incentive Package until September 30.

Industry Vet Forms Atlantic Incentives

Rick Low, a 25-year veteran of the rewards and recognition channel, announced the formation of Atlantic Incentives LLC. The company is re-imagining what an incentive repping agency will look like in the future.



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