Digital Edition Archives
2018 Digital Editions
In the January/February issue, we take a closer look at the ins and outs of event marketing, or fitting events, to help you put together your best program ever. We also dive deep into the latest home goods trends, as well as incentives for small and medium businesses, and years-of-service awards.
In the March/April issue, we feature our IMRA Directory, as well as an overview of this alliance of manufacturers representatives, professionals who are skilled in developing the best incentive and reward programs. We also delve into wellness incentive strategies, as well as ways to individualize your incentives. The March/April issue also features our annual look at trends in electronics.
In the May/June issue, we feature our annual look at the latest in digital cameras, as well as gift card trends. We also take a closeup look at the Incentive Gift Card Council, and examine new trends in sales incentives and corporate social responsibility. And, as always, we highlight some of the most impressive merchandise incentive options available to help you motivate your best and brightest.
In the July/August issue, we feature our annual look at what makes watch incentives tick. We also offer our guide to business gifts, as well as a closer examination of why recognition matters.
In the September/October issue, we dive into adventure, with a look at rec and sporting goods incentives. We also offer our annual examination of industry trends and research, and feature a closeup of merchandise trends.
In the November/December issue, we feature the latest luggage trends for savvy travelers. We also take an inside view of the Incentive Marketing Association, and ask the experts how to avoid some of the most common pitfalls in incentive program planning and execution.