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| In(centive) Focus | 
| | Digital Cameras to Inspire Your Best | Whether your target is a dad wanting to capture his son’s best moves on the ballfield or a 20-something who loves to travel, a digital camera is sure to appeal. Here are some of the latest trends to consider. |
| The Gift That Keeps On Giving |
| | Gift Card Reward, Incentive Programs Continue to Thrive | Like everything else, gift cards took a hit in the recession, but because they offer so many choices to recipients, they continue to thrive in incentive and reward programs. |
| The ABCs of Engagement | 
| | Taking Employee Recognition Back to Square One | The term "engagement" gets a lot of play these days, but that doesn’t mean everyone has mastered the concept. We take a look at what engagement is, and offer some basic first steps to get you going. |
| Measure for Measure | 
| | Maximize Value Form Your Incentive Program | Even before the recession hit, company leaders were demanding returns on investments in their workforce. Now more than ever, it’s critical to defend your spending, and prove its value. |
| Earth-Friendly Motivation | 
| | Going Green Still Important Among Incentive Providers | Even before the recession hit, company leaders were demanding returns on investments in their workforce. Now more than ever, it’s critical to defend your spending, and prove its value. |
| COLUMNS |  |
| The Insider | | | Economic Downturn Influencing Rewards Strategy | |
| PRODUCTS IN PROFILE | |
| IGCC Close-up: Gift Cards That Motivate | | | The Incentive Gift Card Council (IGCC) is a strategic industry group within the Incentive Marketing Association (IMA) that aims to educate the incentive marketplace and corporate community on the benefits of using gift cards. The IGCC member directory, available online at www.usegiftcertificates.org, is your source for leading merchandise, travel, food, accommodations and services gift card suppliers in the incentive market. Here are profiles of some of those IGCC members: |
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