FROM THE EDITOR'S DESK
Education, Certification Among Top Distinctions of IMA
The Incentive Marketing Association (IMA) is your go-to source for all things related to incentives and rewards, from connecting with merchandise suppliers to arranging your incentive trips and beyond. Here, we peek behind the curtains to explore the latest association news.
Advances in Luggage & Travel Goods Make Adventure Easy
With security concerns, rising costs and more, travel isn't getting any easier. But luggage and travel goods manufacturers are on the ball with new solutions that are a great fit for incentives and rewards.
Incentives & Rewards Around the World
Much of today's business happens 24/7 around the world, and incentives, recognition and rewards are no exception. But if your program participants span the globe, your program needs to adapt.
Making a Case for Mobile Motivation
Virtually everyone is connected these days, so it should be no surprise that mobile applications are becoming more popular for motivation and engagement. Here, we look at where things stand now, and what the future might look like.
To Ensure Good Customer Relationships, Don't Forget the Human Touch
New digital technologies have changed the ways marketers approach customers, but it's important to remember that automation is not the end-all, be-all tool for maintaining good customer relationships.
Diversifying Your Portfolio With the Right Brand Partners
If you want to provide a range of great choices for program participants, it's important to align yourself with brand partners that can deliver.