JANUARY/FEBRUARY 2017

FROM THE EDITOR'S DESK

New Year, New Motivation

FEATURES

The Evolution of Event Marketing: It's the Experience That Counts

The Evolution of Event Marketing

It's the Experience That Counts

When you partner with merchandise suppliers to create a unique shopping experience for event attendees, you’re sure to make an impression. Here’s a look at how event marketing got its start, along with how it continues to grow and change.

Turning Houses Into Homes: The Most Motivating Housewares & Home Goods

Turning Houses Into Homes

The Most Motivating Housewares & Home Goods

Housewares continue to hold a top spot in incentive programs of all kinds. Learn more about the latest trends in this popular segment, from apps and connectivity to healthy eating, creative coffeemaking and more.

Motivating Peak Sales Performance: Creating Effective Sales Incentive Programs

Motivating Peak Sales Performance

Creating Effective Sales Incentive Programs

No one denies the power of a well-planned sales incentive program for driving business to higher levels of success. We talked to experts about the best approaches, using technology and teamwork, to create sales incentives that work.

Always Be Talking: Ongoing Communication Key to Incentive Program Success

Always Be Talking

Ongoing Communication Key to Incentive Program Success

Want to be sure everyone’s on board with your incentive program and stays there? Communication is the key. Here, we examine some smart strategies for communicating your program, from before you begin to after you finish.

Table of contents for JANUARY/FEBRUARY 2017 issue of Premium Incentive Products Magazine

WEB EXCLUSIVES

Making Room for Wellness

While wellness programs have been top-of-mind for HR professionals, and incentives can help boost participation and results, the fact is that many employers have yet to get on board.

Cruise Control

Cruising the Caribbean a Rewarding Experience

Celebrity Cruises has reintroduced its four- and five-night Caribbean sailings. Here, we take a look at some of the unique offerings available for incentive winners and meeting goers as well as planners.

Table of contents for JANUARY/FEBRUARY 2017 issue of Premium Incentive Products Magazine

GUEST COLUMNS

Give Me Something New!

Staying Ahead With Event Merchandise

The event merchandise market continues to evolve, with experts continually coming up with new ways of offering up a unique experience to your top performers and participants.

Creating a Culture of Recognition

Recognition is a crucial part of doing business nowadays, but it requires proper planning and attention. Half-hearted efforts will be transparent to program participants. Here’s some advice on doing it right..

Table of contents for JANUARY/FEBRUARY 2017 issue of Premium Incentive Products Magazine

DEPARTMENTS

Room for Growth

Hotelier, Planner Relationships Could Use Improvement