MARCH/APRIL 2014

FROM THE EDITOR'S DESK

Let Me Up, I've Had Enough

FEATURES

The Golden Years: IMRA Celebrates More Than Half a Century of Service

The Golden Years

IMRA Celebrates More Than Half a Century of Service

Launched in the early 1960s, what is now known as the Incentive Manufacturers & Representatives Alliance plays a key role in the incentive marketplace. And as use of merchandise as incentives has grown, so has IMRA's influence.

Energize!: Engage Your Program Participants With Electronics Incentives

Energize!

Engage Your Program Participants With Electronics Incentives

Electronics are still among the most motivating merchandise choices in your program lineup. This month, we talk with incentive experts about what's hot now, and how to use electronics to amp up your motivation.

Boost Your Brand: Internal Brand Engagement Requires Planning, Review of Brand Promise

Boost Your Brand

Internal Brand Engagement Requires Planning, Review of Brand Promise

It takes more than marketing and customer relationship management to establish a strong brand. To really make a difference, you must engage the workforce and ensure they are fully committed to the brand promise.

If You Build Itů: Find the Right Building Blocks for Your Business Case

If You Build Itů

Find the Right Building Blocks for Your Business Case

The building blocks of any complete business case for an incentive program are not difficult to understand. But within each of those basic elements lies a great deal of complexity and room for error.

Table of contents for MARCH/APRIL 2014 issue of Premium Incentive Products Magazine

GUEST COLUMNS

Engage Your Workforce With Effective Employee Recognition

Myriad factors contribute to business success, but one is often overlooked. Employee engagement has the power to take your business performance from average to spectacular.

The Broad Appeal of Prepaid

Parago Study Reveals Customer Preference for Prepaid Card Rewards

A September 2013 study asked consumers about their favorite loyalty rewards, and the answer was clear: Consumers preferred prepaid cards. Find out more about the research and what it revealed.

Table of contents for MARCH/APRIL 2014 issue of Premium Incentive Products Magazine

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