FROM THE EDITOR'S DESK
IMRA Celebrates More Than Half a Century of Service
Launched in the early 1960s, what is now known as the Incentive Manufacturers & Representatives Alliance plays a key role in the incentive marketplace. And as use of merchandise as incentives has grown, so has IMRA's influence.
Engage Your Program Participants With Electronics Incentives
Electronics are still among the most motivating merchandise choices in your program lineup. This month, we talk with incentive experts about what's hot now, and how to use electronics to amp up your motivation.
Internal Brand Engagement Requires Planning, Review of Brand Promise
It takes more than marketing and customer relationship management to establish a strong brand. To really make a difference, you must engage the workforce and ensure they are fully committed to the brand promise.
Find the Right Building Blocks for Your Business Case
The building blocks of any complete business case for an incentive program are not difficult to understand. But within each of those basic elements lies a great deal of complexity and room for error.
Myriad factors contribute to business success, but one is often overlooked. Employee engagement has the power to take your business performance from average to spectacular.
Parago Study Reveals Customer Preference for Prepaid Card Rewards
A September 2013 study asked consumers about their favorite loyalty rewards, and the answer was clear: Consumers preferred prepaid cards. Find out more about the research and what it revealed.