NOVEMBER/DECEMBER 2013

FROM THE EDITOR'S DESK

Give to Receive

FEATURES

On-the-Go Incentives: Trends in Luggage & Travel Goods

On-the-Go Incentives

Trends in Luggage & Travel Goods

Airlines are still driving consumers toward luggage that is more and more lightweight, but there are other trends in this space as well, from pops of color to innovative materials. Find out what's hot now as you consider adding travel goods to your incentive merchandise lineup.

IMA Closeup: Businesses Turn to Association for Ways to Motivate, Retain Employees

IMA Closeup

Businesses Turn to Association for Ways to Motivate, Retain Employees

The Incentive Marketing Association (IMA) continues to provide leadership to the industry—with education and certification for professionals, as well as support for research into industry trends.

Give Sales a Boost: Using Incentives to Reverse Disengagement

Give Sales a Boost

Using Incentives to Reverse Disengagement

When sales teams are not performing up to expectations, there are many tools you can use to reverse the trend. Incentives and rewards are just one option to solve problems with engagement.

Table of contents for NOVEMBER/DECEMBER 2013 issue of Premium Incentive Products Magazine

GUEST COLUMNS

Building Business Relationships

Business gifts are most effective when you work with an incentive partner who knows the ins and outs of such important programs. When you get it right, business gifts are a great tool for building relationships.

Finding a Better 'Fit' All Around

If you want your reward or gift to be truly effective, you should consider providing recipients with a choice in the matter. Event fittings are an excellent way to let them choose the perfect, and perfectly fitted, item.

Table of contents for NOVEMBER/DECEMBER 2013 issue of Premium Incentive Products Magazine

DEPARTMENTS

>> the insider

Market Growth
Study Shows Modest Increase in Incentives Use