JULY/AUGUST 2011

FROM THE EDITOR'S DESK

Do New Things, But Keep the Old

FEATURES

To Give Is to Achieve: Our Annual Guide to Business Gifts

To Give Is to Achieve

Our Annual Guide to Business Gifts

A contraction in budgets through the recession was expected, but as the dollars begin to return to business gift programs, companies are taking what they learned in tougher times and applying that money more strategically.

Precious Medals: Watch Incentives to Motivate & Reward Your Best

Precious Medals

Watch Incentives to Motivate & Reward Your Best

Watches continue to hold their position as a popular choice for awards and incentives. Far more than time-keeping devices, watches can serve as the ultimate trophy to showcase oneís achievements.

Finding Alignment: Encouraging Brand Loyalty, Externally & Internally

Finding Alignment

Encouraging Brand Loyalty, Externally & Internally

To ensure your vision for your companyís brand is reaching customers, you need to align all of your internal resources to deliver on that vision. If your employees arenít living the brand, your customers will know.

Incentive Evolution: What's New in Sales Incentives?

Incentive Evolution

What's New in Sales Incentives?

As businesses evolve, so too do the tools they use to motivate their workforce, including sales reps. Learn more about the most recent changes.

Table of contents for JULY/AUGUST 2011 issue of Premium Incentive Products Magazine

GUEST COLUMNS

Corporate Social Responsibility:

Why It Matters

Corporate social responsibility continues to hold sway over businesses small and large. But what does it mean, exactly? And why does it matter?

Avoiding Commoditization & the Death of the 'Wow' Factor

The "wow" factor makes your incentives powerful and meaningful. Unfortunately in todayís world, the commercialization of awards is diminishing the power of the "wow." Find out how you can deliver high-impact incentives despite this trend.

Top Trends in Housewares

From a refining of celebrity chef offerings to single-serve coffee and bright colors, housewares continue to evolve to please new audiences.</p>

Table of contents for JULY/AUGUST 2011 issue of Premium Incentive Products Magazine

DEPARTMENTS

>> the insider

Sink or Swim
Loyalty Marketing Needs to Evolve