FROM THE EDITOR'S DESK
Our Annual Guide to Business Gifts
You might have scaled back on business gifts during the recession, but if you really want to make an impact on customers, employees and partners, youíll reexamine your gifting strategy now. Budgets may have adjusted, and your gift list might be shorter, but thereís no denying the impact of a gift well-given.
Employee Engagement Vital to Building Your Brand
The perception of your companyís brand may live with your customers, but it begins inside your company—with your employees. A focus inward on employee engagement will lead to outward benefits, and heightened brand perception.
Why Watches Endure as a Top Reward Choice
Watches have been a part of incentive programs and rewards pretty much since their inception. Thereís a reason—or many reasons—they continue to thrive.
Weíve asked two of the smartest incentive industry gurus around to weigh in on the topic of the moment: Whatís going on with merchandise incentives, and will businesses continue to use them and enjoy their benefits?
More Choice in Rewards Attracts New Consumers
Research reveals a changing landscape for the American consumer—and the companies that target those consumers with their marketing initiatives. Learn how to navigate this shift.
Dana LaSalvia, CRP
These days, if it ainít online, no one knows about it. Thatís why itís important to be sure youíve got your communications strategy right, with plenty of connection through the Web.