JULY/AUGUST 2010

FROM THE EDITOR'S DESK

Without Trust, What Do You Get?

FEATURES

Keep On Giving: Our Annual Guide to Business Gifts

Keep On Giving

Our Annual Guide to Business Gifts

You might have scaled back on business gifts during the recession, but if you really want to make an impact on customers, employees and partners, youíll reexamine your gifting strategy now. Budgets may have adjusted, and your gift list might be shorter, but thereís no denying the impact of a gift well-given.

An Inside Job: Employee Engagement Vital to Building Your Brand

An Inside Job

Employee Engagement Vital to Building Your Brand

The perception of your companyís brand may live with your customers, but it begins inside your company—with your employees. A focus inward on employee engagement will lead to outward benefits, and heightened brand perception.

A Timeless Classic: Why Watches Endure as a Top Reward Choice

A Timeless Classic

Why Watches Endure as a Top Reward Choice

Watches have been a part of incentive programs and rewards pretty much since their inception. Thereís a reason—or many reasons—they continue to thrive.

Table of contents for JULY/AUGUST 2010 issue of Premium Incentive Products Magazine

GUEST COLUMNS

Are Merchandise Incentives Dead? DiscussÖ

Weíve asked two of the smartest incentive industry gurus around to weigh in on the topic of the moment: Whatís going on with merchandise incentives, and will businesses continue to use them and enjoy their benefits?

The Evolving American Consumer

More Choice in Rewards Attracts New Consumers

Research reveals a changing landscape for the American consumer—and the companies that target those consumers with their marketing initiatives. Learn how to navigate this shift.

Reach Your Rewards Customers Where They Live

Dana LaSalvia, CRP

These days, if it ainít online, no one knows about it. Thatís why itís important to be sure youíve got your communications strategy right, with plenty of connection through the Web.

Table of contents for JULY/AUGUST 2010 issue of Premium Incentive Products Magazine

DEPARTMENTS

The Insider

Customer Satisfaction
Banking Industry Benefits From Employee Rewards, Recognition