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Feature Story

December 2019


IRF Releases Industry Software Report

Recent Inspiration for Motivation Feature Stories

IRF Sees Rosy Industry Outlook in 2020 - November 2019

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Gartner: More U.S. Employees Intend to Stay Put - September 2019

IRF Study Shows High Rates of Incentive Program Changes to Comply With Regulations - August 2019

Research Looks at Gig, External Workers - July 2019

IRF Examines How Top-Performing Financial Services Handle Incentives & Rewards - June 2019

IRF Study Reveals Reward & Recognition Strategies of Top Tech Companies - May 2019

Big Box Retailers See Gift Card Growth - April 2019

Research Shows Loyalty Members Want More Redemption Opportunities - March 2019

IRF Announces 2019 Incentive Trends - February 2019

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IRF Projects Increase in Data-Driven Decisions & Delivery of Personalized Rewards - October 2018

Hinda Asks: How Does Reward Delivery Affect the Reward Experience? - September 2018

IRF Study Reveals Difficulties for Program Owners - August 2018

IRF Listens to Voice of the Market - July 2018

IRF Study Looks at Corporate Program Owners of Incentive Programs - June 2018

Making the Most of Global Employee Recognition - May 2018

Report Shows Gen Z, Millennials Changing Loyalty - April 2018

Incentive Research Foundation Announces Top 10 Trends for 2018 - March 2018

Experiment Assesses People's Preference for Rewards - February 2018

Bill Keeps Tax Exclusion for Incentives - January 2018

IRF Examines Reward Presentation & Attraction - December 2017

The Incentive Research Foundation announced the release of the "Incentive & Events Industry Software Report: 2020." This qualitative review of software platforms provides an overview of how technology is being selected, customized and integrated into rewards and recognition programs.

"The 'Incentive & Events Industry Software Report: 2020' details how technology is playing a critical role in the transformation of our industry," said Stephanie Harris, IRF president. "As incentive programs become more sophisticated, customers demand software that is easier to use, more feature-rich and flexible, capable of full integration and robust in its ability to produce analytical insights and personalization."

The IRF conducted 41 detailed interviews with incentive program design consultants, reward providers, technology vendors, industry experts and buyers of incentive and events software. The report can help incentives professionals gain a better understanding of the incentive and events software landscape and the right tools and provider types for their businesses. Key insights from the report include:

  • Solutions are delivered almost exclusively via software as a service, and most pricing is on the SaaS per-user subscription model, resulting in lower systems fees and the ability to invest more in rewards.
  • Clients prioritize ease of use and often demand extensive customization capabilities that in a SaaS-dominated environment, providers must make their tools more flexible and configurable.
  • Program owners want solutions that fully integrate with other HR tools, as well as CRM and intranet platforms using API and single sign-on capabilities.
  • Sophisticated data capture, analysis and insights are in high demand. Technology-first providers may evolve into analytics-first firms, especially as AI and predictive analytics are more widely used to offer deeper, more actionable and individualized insights.
  • Responsive web design that enables mobile user interfaces, including dashboard access, points redemption and reports have become a standard capability.

For more information on the report, visit www.theirf.org.