Premium Incentive Products - Inspiration for Motivation Newsletter Features

Feature Story

March 2019

Research Shows Loyalty Members Want More Redemption Opportunities

Recent Inspiration for Motivation Feature Stories

IRF Announces 2019 Incentive Trends - February 2019

Randstad US Identifies Work Trends to Watch - January 2019

More Companies Gifting This Season - December 2018

Market Leaders Address Challenges to Corporate Gifts, Rewards & Recognition - November 2018

IRF Projects Increase in Data-Driven Decisions & Delivery of Personalized Rewards - October 2018

Hinda Asks: How Does Reward Delivery Affect the Reward Experience? - September 2018

IRF Study Reveals Difficulties for Program Owners - August 2018

IRF Listens to Voice of the Market - July 2018

IRF Study Looks at Corporate Program Owners of Incentive Programs - June 2018

Making the Most of Global Employee Recognition - May 2018

Report Shows Gen Z, Millennials Changing Loyalty - April 2018

Incentive Research Foundation Announces Top 10 Trends for 2018 - March 2018

Experiment Assesses People's Preference for Rewards - February 2018

Bill Keeps Tax Exclusion for Incentives - January 2018

IRF Examines Reward Presentation & Attraction - December 2017

Industry Pros Discuss Current, Future Challenges to Corporate Gift & Recognition Market - November 2017

Meetings & Events Forecast Shows Increased Confidence in 2018 - October 2017

Research Shows Technology Is Transforming How Companies, Employees Interact - September 2017

Growing Incentive Gift Card Market Provides Opportunities - August 2017

Survey: Performance & Service Awards Most Popular Forms of Recognition - July 2017

Survey: Employee Recognition Widespread - June 2017

Study: Financial Services Industry Needs to Focus on Engagement - May 2017

IRF Research Looks at Wellness in Meetings & Incentive Travel - April 2017

Few Global Companies Prepared to Build Organization of the Future - March 2017

According to recent research, loyalty program members surveyed want more accessible redemption opportunities and prefer to redeem their points at least once a year. Furthermore, they want to redeem well before they hit the $100 mark in reward earnings and prefer a reward card over other reward options. These are among the findings of research commissioned by global financial technology company Blackhawk Network.

The findings were based on a survey of more than 1,500 American adults on their preferences and attitudes toward loyalty programs across a range of categories, including retail, airline, hotel, food & beverage, online retail, bank, gym, telecom and utility.

Loyalty members in food & beverage, online retail, gym and retail programs reported the highest engagement, with roughly nine out of 10 surveyed loyalty members in each category reporting that they redeemed their loyalty points at least once a year. Additionally, a majority of surveyed loyalty members in those categories consider themselves frequent redeemers, cashing in their loyalty points four or more times throughout the year.

"Effective loyalty programs keep participants engaged and continuously coming back for more. Our research found that participants in programs with the highest engagement are redeeming their loyalty points at least once a year, and in some categories, the majority of consumers are redeeming at least four times a year," said Theresa McEndree, vice president of marketing, Blackhawk Network. "Combined with the fact that most consumers want to redeem their rewards well before the $100 mark, our findings suggest that retailers and organizations can increase consumer engagement with their loyalty program by simply offering the right rewards at the right values."