Premium Incentive Products - Inspiration for Motivation Newsletter Features

Feature Story

December 2018

More Companies Gifting This Season

Recent Inspiration for Motivation Feature Stories

Market Leaders Address Challenges to Corporate Gifts, Rewards & Recognition - November 2018

IRF Projects Increase in Data-Driven Decisions & Delivery of Personalized Rewards - October 2018

Hinda Asks: How Does Reward Delivery Affect the Reward Experience? - September 2018

IRF Study Reveals Difficulties for Program Owners - August 2018

IRF Listens to Voice of the Market - July 2018

IRF Study Looks at Corporate Program Owners of Incentive Programs - June 2018

Making the Most of Global Employee Recognition - May 2018

Report Shows Gen Z, Millennials Changing Loyalty - April 2018

Incentive Research Foundation Announces Top 10 Trends for 2018 - March 2018

Experiment Assesses People's Preference for Rewards - February 2018

Bill Keeps Tax Exclusion for Incentives - January 2018

IRF Examines Reward Presentation & Attraction - December 2017

Industry Pros Discuss Current, Future Challenges to Corporate Gift & Recognition Market - November 2017

Meetings & Events Forecast Shows Increased Confidence in 2018 - October 2017

Research Shows Technology Is Transforming How Companies, Employees Interact - September 2017

Growing Incentive Gift Card Market Provides Opportunities - August 2017

Survey: Performance & Service Awards Most Popular Forms of Recognition - July 2017

Survey: Employee Recognition Widespread - June 2017

Study: Financial Services Industry Needs to Focus on Engagement - May 2017

IRF Research Looks at Wellness in Meetings & Incentive Travel - April 2017

Few Global Companies Prepared to Build Organization of the Future - March 2017

What Are the Top Trends for Incentive Rewards, Recognition & Travel in 2017? - February 2017

Burnout: Study Reveals Big Workforce Challenge in 2017 - January 2017

Survey Looks at Holiday Gift Practices - December 2016

The annual corporate gift-giving report released by the Advertising Specialty Institute found that more companies than last year were planning to give corporate gifts this holiday season, with 42 percent rewarding employees (up from 40 percent in 2017) and 37 percent (up 5 percentage points) showing client appreciation.

"The economy is booming in many sectors and the job market is very tight, so smart companies hoping to stand out from their competition are thanking hardworking employees and loyal customers through money or cool gifts," said Nathaniel Kucsma, executive director of research and corporate marketing at ASI.

Nearly 80 percent of companies surveyed nationwide said they expect to spend about the same as 2017 in total on holiday business gift-giving. On average, employers giving gifts to customer and prospects will spend $48 on each, up from $46 last year.

Respondents to the survey said the main reasons they give gifts to clients and prospects is to express appreciation and help develop relationships. Other reasons were to generate company goodwill, increase company awareness, obtain a referral, generate a lead and obtain a sale.

When asked to describe in a word how they feel upon receiving a holiday gift from a company they do business with, the majority said, "appreciated."

Of the companies planning to thank employees, 75 percent expect to include all workers in their gifting. However, the survey also shows that while more companies plan to engage in employee gift-giving this year, they'll spend less per employee, averaging $65, down $14 from last year.

"Interestingly, while the total dollars per employee declined, the net spending per company remained identical," Kucsma said. "This tells me that many companies that may have hired aggressively during the last year as the economy strengthened failed to account for these new employees in their holiday spending forecasts and are therefore spending the same amount as past years, but on more employees."

The most popular gifts include gift cards, apparel, food/beverages, drinkware and desk accessories. When asked their "best ever" corporate holiday gift, responses ranged from "tablet computer" and "backpack with company logo" to "nice large fruit basket," "Tiffany necklace" and "trip for everybody down to Reno for three days, all expenses paid."

On average, 73 percent of gifts companies distribute in 2018 will bear imprinted logos—an increase from last year. Nearly half (48 percent) of all companies planning to give gifts this holiday season said all the items they provide will feature their logo, up three percentage points from 2017.

For the survey, ASI contacted people from a cross-section of industries who were screened to have a personal role in decisions about procuring corporate gifts for either employees or clients and prospects.

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