Premium Incentive Products - Inspiration for Motivation Newsletter Features

Feature Story

October 2018

IRF Projects Increase in Data-Driven Decisions & Delivery of Personalized Rewards

Recent Inspiration for Motivation Feature Stories

Hinda Asks: How Does Reward Delivery Affect the Reward Experience? - September 2018

IRF Study Reveals Difficulties for Program Owners - August 2018

IRF Listens to Voice of the Market - July 2018

IRF Study Looks at Corporate Program Owners of Incentive Programs - June 2018

Making the Most of Global Employee Recognition - May 2018

Report Shows Gen Z, Millennials Changing Loyalty - April 2018

Incentive Research Foundation Announces Top 10 Trends for 2018 - March 2018

Experiment Assesses People's Preference for Rewards - February 2018

Bill Keeps Tax Exclusion for Incentives - January 2018

IRF Examines Reward Presentation & Attraction - December 2017

Industry Pros Discuss Current, Future Challenges to Corporate Gift & Recognition Market - November 2017

Meetings & Events Forecast Shows Increased Confidence in 2018 - October 2017

Research Shows Technology Is Transforming How Companies, Employees Interact - September 2017

Growing Incentive Gift Card Market Provides Opportunities - August 2017

Survey: Performance & Service Awards Most Popular Forms of Recognition - July 2017

Survey: Employee Recognition Widespread - June 2017

Study: Financial Services Industry Needs to Focus on Engagement - May 2017

IRF Research Looks at Wellness in Meetings & Incentive Travel - April 2017

Few Global Companies Prepared to Build Organization of the Future - March 2017

What Are the Top Trends for Incentive Rewards, Recognition & Travel in 2017? - February 2017

Burnout: Study Reveals Big Workforce Challenge in 2017 - January 2017

Survey Looks at Holiday Gift Practices - December 2016

Culture & Communication Are Critical for Sales Compensation Policies - November 2016

Despite Tech Revolution, Younger Workers Want In-Person Collaboration - October 2016

The widespread ability to use artificial intelligence to more quickly identify top performers and deliver personalized rewards appears to be on the verge of reality. The IRF's new study, "The Impact and Potential of Artificial Intelligence in Incentives, Rewards and Recognition," examines the tools and techniques that professionals in the incentives, rewards and recognition industry are using and developing to incorporate artificial intelligence into their program design.

"Artificial intelligence offers incentive program owners the tools to put the right reward in the hands of the right person at the right time," said Melissa Van Dyke, IRF president. "As artificial intelligence becomes more accessible and pervasive, incentives professionals will need to interpret powerful analytics and turn them into insights that can strengthen the effectiveness of their programs."

"The Impact and Potential of Artificial Intelligence in Incentives, Rewards and Recognition" explores how businesses large and small can build artificial intelligence into their incentives, rewards and recognition programs. The report addresses the issues a program owner should consider when beginning to incorporate artificial intelligence capabilities, including data consistency, using third-party software, hiring external expertise, launching pilot programs and developing a culture that fully supports this next level of data-driven decisions.

Incentives professionals are using data and artificial intelligence to tailor experiences to each person and to know precisely which rewards will work best under what circumstances for each individual. Innovations and insights featured in the report include:

  • Organizations perform predictive analyses to know what behaviors lead to the outcomes they want, and then experiment with a variety of incentives to know which do the best job of encouraging those behaviors.
  • When artificial intelligence was used to suggest a redemption category, credit card reward members who received targeted messages redeemed rewards in the recommended categories 70 percent of the time.
  • Where travel rewards are concerned, artificial intelligence helps hotels understand and manage guest preferences at scale, for example, personalizing each traveler's experience right down to the flavors of coffee available and the way the furniture is organized in their room.
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