IMA Recognizes Five Firms with Circle of Excellence Awards for Successful Incentives
Five companies, each facing challenges to engage and motivate their employees and sales teams, creatively used incentive campaigns to achieve successful results, winning the Incentive Marketing Association's (IMA) 2015 Circle of Excellence Awards, presented at the association's 16th annual Executive Summit in Nashville.
This year's award winners are: Cisco Systems, San Jose, Calif.; IBM, Armonk, N.Y.; Lumo Energy, Melbourne, Australia; The Cheesecake Factory, Calabasas Hills, Calif.; and Wesco Distribution, Pittsburgh, Pa. The incentive marketing partner companies recognized include CashStar, Dittman Incentive Marketing, Maritz Travel, Motivforce Marketing & Incentives, and Power2Motivate.
Launched in 2000, the Circle of Excellence Awards identifies and recognizes outstanding examples of successful customer and employee incentive programs designed to help drive business. Both the company and the incentive marketing partner are recognized.
"Now more than ever, we need to position incentive and recognition programs as effective tools to drive business," said IMA Executive Director Donna Chrobak. "IMA's Circle of Excellence Award does just that by honoring organizations for effectively designing and implementing incentive and recognition programs that create an engaged workforce, improve employee performance and build customer loyalty."
Past Circle of Excellence Award winners have included such noted companies as GE Financial Services, GlaxoSmithKline, Kohler, Kraft Foods, Purina, Microsoft Corp., and Sprint Communications. The growing archive of case studies illustrates the power of incentives, setting even higher standards for the incentive marketplace. Judging criteria include overall success in meeting program objectives, program originality and creativity, appropriate incentive selection, perceived value of the incentive, and effectiveness of communication strategy and promotional materials.
For more information, visit www.incentivemarketing.org, and stay tuned for the November-December issue of Premium Incentive Products, where we'll cover the award winners and their programs in greater detail.