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Moving Clock-wise
Clocks also make great incentive gifts and awards but, like watches, they now are about much more than telling the time. Today it's all about décor and dual functions.
Even with the proliferation of new time tellers out there, watches still hold a special place in people's hearts and minds. Clocks, however, occupy a different arena in the incentive world and attract a specific type of award-winner, one who is looking for a piece of home décor or attractive office accessory. Choosing a clock is a very personal reward in that it is not necessarily something they would otherwise purchase. It's a real luxury selection, and memorable. Therefore, clocks should not be omitted from a comprehensive catalog or plan.
Like the watch, the clock has evolved from a source of "timely" information. Now they are largely considered a feature of interior design that has to be carefully chosen. Adrienne Forrest, Bulova's assistant vice president for special markets, explained, "There's less of a need for someone to buy a clock these days. Because the microwave has the time, the computer has the time, everything you buy for your home has a clock. So a clock now is a home accessory—it's something that ties into the décor of your home," she said. "You want that beautiful mantle clock in your living room or you want a grandfather clock in your foyer. It adds to your décor."
Clocks also make safe but thoughtful business gifts. But planners and award-winners should keep in mind that the business-gift clock has got to have a dual function. Thankfully many vendors offer clocks that do double duty as a desk set, a weather station or even as a world time clock.
"Like watches, this is a highly personal decision," said Kathy Erickson, brand manager for Seiko. "If you don't know what your recipient may like, a classic mantle or wall clock is always a good choice."
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