Premium Incentive Products Magazine - Products and Ideas That Inspire Performance

PRODUCTS AND IDEAS THAT INSPIRE PERFORMANCE

Premium Incentive Products Magazine - Products and Ideas That Inspire Performance

High-Tech Motivation

Electronics, Digital Cameras & Other High-Tech Incentives

We all love our gadgets, though not necessarily the same ones. One man's smart speaker is another man's brand-new high-def television. One woman's smart doorbell is another woman's record player. But most of us have some sort of high-tech device that, well… maybe we could do without it, but would we want to?


Adding all kinds of smart devices, stereo equipment, TVs, cameras and more to your lineup of incentives and rewards will be sure to spark interest in your audience. That's why high-tech climbed to the top tier of incentive redemptions long ago, and has remained there ever since.

"Tech remains one of the best redeeming categories in reward and recognition programs, and it is important for merchandisers and buyers to stay on top of trends and new products," said Aaron Cook, territory sales manager with Incentive Concepts based in Maryland Heights, Mo. "While consumers may tend to hang onto housewares, business bags or other items longer, they are constantly looking to upgrade to the latest and greatest in tech products."

Tech remains one of the best redeeming categories in reward and recognition programs, and it is important for merchandisers and buyers to stay on top of trends and new products.

And manufacturers of tech products have met that demand with updates and new introductions galore over the past couple of decades. But that doesn't mean that electronics and other innovations are the only gadgetry you should investigate. There's also something to be said for nostalgia.

"Nostalgic gifts are hot," said Nick Gazivoda, managing director for Alycent Marketing Group. "We are seeing huge interest in Fujifilm and Victrola items because of the nostalgia.

"Folks want cool and unique items, plus items that are doing well at a retail level so that translates into good business for these planners," he added.

So, whether you're looking to offer the latest and greatest, or you want to take a walk down memory lane, turn to this category and you'll find plenty of ideas to get the ball rolling on an incentive, rewards or recognition program that will achieve your business goals.

Get Smart

"One of the latest trends in new products is the ability to keep consumers 'cloud connected,'" Cook said. "As consumers rely more on their smartphone for daily tasks, mobile audio accessories like Bose Frames or Headphones 700 allow users to easily access and connect to voice assistants like Amazon Alexa or Google Assistant. Additionally, smart speaker technology—featuring products that can play music, turn off the lights or check the weather with a simple voice command—are experiencing a significant uptick in popularity."

Available through Crutchfield, the Brilliant Smart Home Control is a smart switch with built-in camera, motion sensor, Sonos control and Amazon Alexa. Turn any wall-controlled light into smart lighting you operate by touch, mobile app or voice with the Brilliant wall controller. The 5-inch diagonal LCD touchscreen with 720 x 1280 resolution doubles as a digital picture frame. You can even personalize it with up to 24 of your own photos!

Looking for an effective bit of swag for your next event or for your office? Look to next-generation swag, sponsored by you. Tile, available through Links Unlimited, is both affordable and useful. Instead of the same old swag for your office or event, give them something they will use every day to keep track of what matters to them. The possibilities are endless—loyalty programs, tradeshow giveaways, gifts for clients, executives and employees, or for direct-mail targeting.

Listen Up

For smart listening, try the Bose SoundLink Revolve+ Bluetooth speaker. Deep. Loud. And immersive, too. SoundLink Revolve+, the best-performing portable Bluetooth speaker from Bose, delivers true 360-degree sound for consistent, uniform coverage. Place it in the center of the room to give everyone the same experience. Or set it near a wall so sound radiates and reflects. This wireless speaker is durable, water-resistant and easy to grab and go—with a rechargeable battery that plays up to 16 hours.

For a more retro option, the Klipsch Heritage Groove, available through Crutchfield, has a cool, mid-century modern appearance. Its eye-catching design includes spun metal control buttons, as well as a woven speaker grille and real wood veneer panels. And this portable Bluetooth speaker also delivers on performance. Its professionally tuned driver, enclosure and amplifier produce clear, detailed sound with robust bass.

With no wires in the way, Bose SoundSport wireless headphones keep you moving with powerful audio and earbuds that stay secure and comfortable. They're also sweat- and weather-resistant with a battery life of up to 6 hours per charge. So nothing's holding you back from your workout.

The QFX Bluetooth Radio offers a whimsical option for sound. It features: Bluetooth, FM radio, built-in rechargeable battery, aux-in (aux cable included), phone answering capability, phone, tablet, MP3 or any device charging capability with USB, USB charging cable, and USB/micro SD.

Catch an Image

When it comes to cameras, smartphones have had an impact on the industry, but there are cameras that rise above that trend to offer capabilities you simply can't capture with a phone.

"The trend for the past six years in the photography category has been all about instant imaging," said Joe Hafenscher, vice president of sales, Special Markets for Fujifilm North America. "Digital cameras continue to see yearly declines ever since the introduction of the smartphone camera, while the instant camera category continues to thrive. Many different camera designs and print-size capabilities keep the instant category alive and well.

"Smartphone printers have also been a big hit the last several years because they allow the user to wirelessly pull images from their smartphone devices where most photographs are captured today," he added.

And, "Fujifilm continues to innovate and drive the market category," he said. "Fujifilm was the first to reintroduce instant photography back into the marketplace several years ago, and ever since has been the stand-alone market leader."

Fujifilm's latest addition to its ever-popular Instax product lineup is The Link Smartphone Printer. Bluetooth wireless capability allows the user to transmit any smartphone images from iOS and Android devices. In as little as 12 seconds, an instant 2-by-3-inch print begins developing into full color. Features include motion sensor and video printing capability, along with collage and split print modes. There are many editing filters and cropping functions to choose from. The printer comes in Denim Blue, Ash White and Dusky Pink colors, and includes a 10-exposure pack of Instax film, lithium battery and a one-year limited warranty.

Of course, if you want to hit all your targets, you'll still want to include some traditional digital cameras in your lineup. There are many reasons why folks might want to step away—or step up—from their smartphone's camera capabilities, and cameras that are made to be, well, cameras can do a lot more to satisfy their creative desires.

The DX-format Nikon Z 50, along with two new companion NIKKOR Z lenses—the NIKKOR Z DX 16-50mm f/3.5-6.3 WR and the NIKKOR Z DX 50-250mm f/4.5-6.3 VR—takes full advantage of Nikon's larger Z mount, providing creators of all types with the most innovative optical system for superior image and video quality. The compact and lightweight Nikon Z 50 was made for unique individuals seeking a camera that has the speed, portability and style to keep pace and share their creative storytelling and imagination, especially when paired with the new ultra-compact 16-50mm zoom and the slim 50-250mm telephoto zoom lenses.

Instead of the same old swag for your office or event, give them something they will use every day to keep track of what matters to them.

The easy-to-carry, compact and lightweight 14-ounce body of the Nikon Z 50 is designed with intuitive controls and an agile yet durable frame. It's effortless to carry while vlogging a vacation, hiking the backcountry or exploring a new part of town. The easy-to-use interface features a 3.2-inch flip-down LCD touchscreen that's ideal for selfies and vlogging, featuring familiar soft keys and icons. Sharp, vibrant 4K video, built-in 120p slow motion, time lapse, in-camera video trimming and more make for creative video recording. Built-in Wi-Fi and Bluetooth connectivity and support for the new SnapBridge version 2.6 app allows users to seamlessly share still images and videos.

Nikon also recently introduced two new high-power point-and-shoot cameras with exceptional zoom capabilities—something a smartphone can't do.

The Nikon COOLPIX B600 features a 16-megapixel CMOS sensor and advanced EXPEED image-processing engine to capture detailed images in challenging light conditions. You can nail the shot from a distance with a 60x optical zoom NIKKOR lens that spans a 24-1440mm equivalent focal range, or go even further with 120x Dynamic Fine Zoom. It's equipped with Macro mode, which allows users to enjoy macro photography with shooting as close as 1 centimeter to the lens at the maximum wide-angle position. Capture sharp photos and smooth video thanks to the built-in vibration reduction (VR) mechanism, capable of reducing camera shake to the same degree as a 3.0-stop increase in shutter speed with still photography, and a 4-axis Hybrid VR that effectively reduces blur with video recording. The 19 scene modes automatically optimize camera setting according to the scene the user is trying to capture, such as the Multiple Exposure Lighten mode, which captures dramatic nightscapes and light paths, like the flow of car lights. Select from 36 different creative effects and filters. Intuitive controls like Snap Back Zoom and Side Zoom controls make it possible for photographers of all levels to capture far-away subjects with ease. Record high-quality 1080/60i and 1080/30p Full HD movies with stereo sound. Seamlessly share thanks to the camera's built-in Wi-Fi and Bluetooth connectivity and the SnapBridge app, which automatically transfers images to a compatible smart device wile the user continues shooting. It also offers support for the ML-L7 Remote Control, capable of a variety of operations over a Bluetooth connection to the camera.

When it comes to cameras, smartphones have had an impact on the industry, but there are cameras that rise above that trend to offer capabilities you simply can't capture with a phone.

From beach vacations and poolside getaways to hiking trips and camping expeditions, the family-friendly Nikon COOLPIX W150 was made to capture one-of-a-kind moments on everyday adventures. The Nikon COOLPIX W150 is the latest rugged yet family-friendly compact digital camera. Thanks to being both waterproof and shockproof, it allows users to easily capture and share unforgettable moments on every adventure, vacation or get-together. The W150 boasts an extremely easy-to-use design, sharp image quality and a variety of unique scene modes, making it a great travel camera for the whole family. With a 13.2-megapixel image sensor, 3x optical zoom and full HD video recording, the COOLPIX W150 offers the flexibility to easily capture both stunning still images and full HD videos, wherever life takes a person. Even those who have never used a camera will immediately be comfortable snapping shots due to the simple menu system, 2.7-inch 230-k dot LCD screen and Target Finding autofocus, which allows for easy detection and focus on the primary subject. Built to capture memories, the COOLPIX W150 is waterproof up to 10 meters, shockproof from 1.8 meters and freezeproof up to -10 degrees Celsius (14 degrees Fahrenheit). Additionally the COOLPIX W150 is equipped with a variety of scene modes and editing functions, allowing users to explore their creativity and create fantastic photos, even underwater. Users can also seamlessly upload to their phone wirelessly for sharing, all with the Nikon SmartBridge app.

"The traditional camera business for us is dead," said Carey Berg, vice president, Special Markets for Vivitar/Sakar. "The items with cameras in them that we do sell are: drones, doorbell cams, Wi-Fi home security cams, and sports action cams."

Digital cameras continue to see yearly declines ever since the introduction of the smartphone camera, while the instant camera category continues to thrive.

For example, the sky's the limit when you use the Vivitar Follow Me SkyView Aerial Drone. Wi-Fi connectivity allows users to take to the sky and control the camera and drone via the smartphone app (iOS and Android). This high-flying camera has a 360-degree vantage point that is able to circle around fully for a bigger and better view. Able to flip in all directions, this drone gives you infinite possibilities to capture your favorite moments on its Full HD camera and video with 16.1 megapixels. With built-in dual GPS, this drone will follow you around without controlling it, and it also features auto take-off and landing, return home and hover modes. Built-in Wi-Fi connectivity allows you to control the camera and drone with the app for easy usage and footage.

Viewing Pleasures

Once you've got your pictures, you're going to want to look at them.

The Minolta 10-inch and 15.6-inch Wi-Fi Digital Picture Frame is the way to go. E-mail photos to the Minolta frame from anywhere, and they arrive in seconds. Effortless setup in 60 seconds. Just plug in, use the touch screen to connect to a wireless network and enjoy. Receive photos directly from smartphones with Frameo App. Free photo sharing app included. Features include: quad core operation, Android 6.0, RAM 512MB and Flash 8GB, micro SD card slot up to 32GB, LED touchscreen, 2.4GHZ Wi-Fi, wall mounting, rack holder, multiple languages and AC adapter.

Or, perhaps you'd rather watch some moving pictures?

Step up to four times more clarity than HD, expanded color and Android TV with the Sony 4K TV. Everything you watch—sports, TV shows, movies—is upscaled for 4K Ultra HD viewing. Even 4K streaming is enhanced to maximize picture quality. AndroidTV comes with Google Cast, voice search and a huge collection of apps, games and content from Google Play.



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