Sustainability as a Competitive Advantage
If engagement is a key to business success, and sustainability is a key to engagement, then sustainable business practices represent a competitive advantage. According to a new HP study, sustainability and social responsibility are a key to engagement and motivation. The study underscores the importance of sustainable business practices in recruiting, hiring and retaining top talent, and finds that employees are more productive, motivated and engaged when working for an employer who is leading the charge in social responsibility.
The global, 20,000-participant survey found that 61 percent believe sustainability is mandatory for business. Of those interviewed, 56 percent believe that ignoring environmental impact in the workplace is as bad as ignoring diversity and inclusion.
One of the most overlooked opportunities for eco-friendly practices in the workplace is in the purchase and disposal of printer ink and toner cartridges, a global market estimated to be around $45 billion. The influx of imitation cartridges as an alternative to quality print cartridges has created a host of new challenges for purchasers, including the fact that many do not realize imitation cartridges are often not recycled. As a result, 97 percent of imitation cartridges may end up in landfills.
HP has been a pioneer in engineering ink and toner cartridges with recycled content. Working with Planet Partners over the past 27 years, the company has enabled customers in over 60 countries to recycle HP ink and toner cartridges for free.
Last month the company pledged to make every page printed forest positive, carbon neutral and part of a circular economy with innovation that helps protect the world's forests, reduces carbon emissions and uses more recycled materials. In 2016, HP achieved 100 percent zero deforestation associated with HP-branded paper, nearly two years ahead of schedule- marking a milestone towards the company's vision for a forest positive future. Plus, the company's paper-based product packaging zero deforestation goal is on track for 2020.
To further advance its commitment to a circular economy and more sustainable supplies, HP also announced today a $2 million investment to expand its ocean-bound plastic supply chain. The company will build a new plastic bottle washing line in Haiti that will allow it to convert locally collected waste into recycled material for use in HP products. This investment continues HP's longstanding commitment to diverting ocean-bound plastic and contributing to a lower-carbon, circular economy.