Departments - September/October 2018

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What You Should Know About: Fitting Events

Fitting events—which provide attendees at corporate events an opportunity to try out different products, such as sunglasses, leather goods, watches and more, and get fitted into their chosen item—have become increasingly popular ever since the concept was first introduced by Maui Jim, which has long provided sunglasses to the incentive market. To successfully pull off one of these events, it's important to work with professionals who know the ins and outs of the market, and who have plenty of experience with providing this service. This month, we turned to some experts in the space to ask the question:

What do you think people should know or understand about event marketing and fitting events?