Feature Article - May/June 2018

Sharing the Moment

Raise the Bar With Digital Camera Incentives

By Emily Tipping

Moving Pictures, Prints, Security & More

Of course, cameras that are designed primarily for still photos and video aren't the only option your program participants might aspire to earn. Adventurers will enjoy video cameras that can catch them in action. And when you're hosting an event, the ability to print instantly will add to the fun.

You can start snapping and printing in real time with the Polaroid Snap Touch Instant Print Camera. With Bluetooth connectivity, the camera delivers the option of sharing photos instantly through the Polaroid app. Available through Rymax, the Polaroid Snap Touch can make lasting memories in an instant.

Available through Premco, GoPro HERO5 Black is a balance of performance and convenience, thanks to its 4K video, voice control, easy-to-use touch display and waterproof design. Now with QuikStories, HERO5 Black automatically sends your footage to your phone, where it transforms into an awesome edited video.

Also available through Premco, the GoPro HERO6 Black transforms your adventures into incredible QuikStories right on your phone. With its all-new GP1 chip, next-level video stabilization and two times the performance, looking good has never been so easy. Add voice control and a durable waterproof design, and HERO6 Black is the ultimate GoPro for sharing life as you live it.

Another new area to explore includes tiny photo printers, easily portable so you can print photos wherever you go.

The Canon IVY Mini Photo Printer is small enough to fit in your pocket so you can take it anywhere. Easily connect your smartphone to the Canon IVY Mini Photo Printer app, choose a photo from your smartphone or social media and print fun 2-by-3 photos with a peel and stick back. With the Canon IVY Mini Photo Printer app, you can customize photos before you print them by adding frames, emojis, stickers, filters, text, tile print, collage print and more.

Available through Links Unlimited, Lifeprint is a Bluetooth photo and video printer for iPhone and Android that allows you to print and share photos with friends and family all over the world. Named "Best ZINK Printer" by Digital Trends, Lifeprint uses Augmented Reality to make your photos come to life like magic in your hands. We call this "Hyperphoto." Lifeprint film requires no ink and is powered by ZINK Technology.

Get the Picture?

Now that you know all the latest, what should you know about incorporating cameras into your incentives and rewards program?

If you are rewarding someone who is active on social media, enjoys capturing and sharing memories, has a family, loves to travel, is active and/or has passions, a camera is the perfect gift!

"Long-zoom cameras and rugged cameras continue to be popular and in high demand, as they are great options for frequent travelers or those taking a special family vacation," Rougas said. "People who are passionate about photography and looking to step up from a smartphone tend to gravitate to our consumer-level DSLR cameras, like the D3400 and D5600. They offer user-friendly features and controls, ultra-portability, stunning image quality, as well as the ability to share images directly from camera to phone."

Berg said your reward mix should include bridge cameras, sports action cameras and waterproof cameras. "What makes ours appealing is that we give a complete bundle with case, tripod and memory card."

Rougas agreed that providing accessories is a good idea. "It is always nice to provide a camera bag, as it ensures that the camera will be protected during travels; plus, makes it easy to carry on the go," he said. "A Nikon/NIKKOR lens would be a great addition to a DSLR camera, providing even more fun shooting options and creative freedom. Nikon makes it easy for consumers, as our entry-level DSLR cameras are available as two-lens kits, helping to expand one's photographic capabilities. Lastly, it is always great to provide an extra battery and a memory card."

Berg agreed. "Offer a complete kit so the recipient does not have to then go out and buy the accessories," he said. "A memory card is a must. A cast makes it easy, especially for travel."

"If you are rewarding someone who is active on social media, enjoys capturing and sharing memories, has a family, loves to travel, is active and/or has passions, a camera is the perfect gift!" Rougas concluded. "Many people want a dedicated camera but are hesitant to spend the money to purchase for themselves—it would be an exciting gift to receive, and a gift that they will use to expand their passion."