Feature Article - May/June 2018

Sharing the Moment

Raise the Bar With Digital Camera Incentives

By Emily Tipping

Does What Your Smartphone Can't

"Smartphones and social media have taken image-taking to a new level of popularity—people just love to capture and share moments like never before," Rougas said. "Smartphones have come a long way and continue to improve. However, when it comes time to capture special moments, people tend to migrate to more advanced cameras and lenses to make sure they capture the best image possible.

"Nikon digital cameras continue to offer large images sensors, incredible low-light performance, zoom lens capabilities, fast performance and, most importantly, outstanding image quality. These are only a few of the many features that truly separate Nikon digital cameras from smartphone cameras."

The Nikon D5600 is perfect for people who want to get more creative. This high-speed, lightweight DSLR has a touch LCD screen that allows you to swipe, pinch, zoom and even set focus with your fingertips. Right out of the box, you can start taking great photos and videos. As your skills develop, the D5600 gives you room to grow with exceptional image quality, intuitive controls and powerful tools for pushing your creativity. With 5 frames-per-second continuous shooting, 24.2 megapixels and a long-life battery, you can shoot to your heart's content.

Whether you're snapping an unforgettable moment on the go or recording an epic video with friends, the Canon PowerShot G9 X Mark II camera combines an ultra-slim design with high-performing features for incredible image quality and easy portability. With the PowerShot G9 Mark II, it's easy to capture the precious times of your life in a stylishly stunning way.

The Sony a7 III has been refined for extraordinary image capture control and quality, from the next-generation 24.2-megapixel full-frame BSI image sensor and latest BIONZ X image processor, down to the smallest operational detail. Featuring 693 phase AF points with up to 10 frames-per-second continuous shooting, 4K HDR video and the longest battery life of any mirrorless camera to date, the a7 III has everything you need.

With many features typically found in an interchangeable lens camera, as well as performance and image quality to match, Canon's PowerShot G1 X Mark III breaks new ground as the first Canon compact digital camera to feature a large 24.2-megapixel APS-C sensor for detailed images and Dual Pixel CMOS AF for fast autofocus. Whatever you need, the PowerShot G1 X Mark III camera delivers outstanding results.

Discussing other differentiators for cameras vs. smartphones, Berg said, "For us, it's been the expansion of the Optical Zoom. We started at 30x, and then expanded to 40x and that was a big deal. Now we have 30x, 40x, 50x, 60x and just introduced a 72x zoom."

The Polaroid Bridge Camera (IE 7276W) holds powerful SLR style features in an everyday portable design. The 18.1 megapixels ensure crisp, colorful shots, and powerful 72x optical zoom lets you bring distant images up close with ultimate clarity. The jumbo 3-inch LCD color screen lets you easily frame your shots, review your work and watch your videos. Pop-up flash lets you shoot in low light or at night, and built-in Wi-Fi will transmit photos from wherever you are so you never miss another moment. High-definition resolution ensures professional pictures that will be stunning. When you're done, you can print your crisp photos or share videos, which are stored on SD memory cards.

The Nikon Coolpix B500 is the camera for the person who wants it all—ease of use, but major zoom capability—40x, to be exact. Though compact and easy to handle, it captures brilliant photos and videos, whether you're zooming in with its super-telephoto NIKKOR glass lens or recording Full HD video using the flip-up LCD. And it takes all of the work out of shooting with its 16-megapixel low-light sensor, easy menus and controls, fun creative effects and outstanding automatic operation.

DSLR cameras already offer the ability to take your photography skills as far as you'd like to go, but that doesn't mean they aren't also adapting to fit consumers' needs and expectations.

"Nikon is always thinking of innovative features that would benefit the consumer, such as built-in Wi-Fi for connectivity and easy sharing," Rougas said. "DSLRs are also becoming easier to use, smaller and more portable."

In August 2017, Nikon introduced the D850, Rougas added, "a powerful full-frame DSLR camera that provides photography enthusiasts and multimedia creators with an impressive combination of resolution and high-speed performance. The 45.7-megapixel D850 is Nikon's first DSLR with an FX-format, back-side illuminated (BSI) CMOS sensor for image quality, allowing photographers to create stunning, high-resolution still images and full-frame 4K UHD video. The technical innovation in this camera provides a halo for what consumers can look forward to in future Nikon products."