Feature Article - January/February 2018

There's No Place Like Home

Home Goods & Housewares to Inspire Success

By Emily Tipping

Get Out of the Kitchen

Of course, while the kitchen might be the heart of the home, it's not the only place your program participants will be looking to outfit. There are plenty of items available to the incentive market that will help your award-earners live life to the fullest from the moment they step through their front door.

Bring a stylish and insanely comfortable lounging experience to the back yard with the Hanover Outdoor Boca Del Mar 3-Piece Seating Set, available through PMC. Featuring an inviting modern style and luxurious deep-seating construction, this all-weather lounger doubles as a seating set thanks to the movable ottomans. Use it as a double lounger or separate the ottomans from the love seat for additional seating. Premium cushions in basil green are easy to clean and maintain, ensuring this set will stay comfortable and vibrant for years to come.

The Endless Summer Tabletop Electric Patio Heater, available through Incentive Concepts, features a bronze basket weave look to add that perfect touch of comfortable warmth with the push of a button, allowing you to spend more time outdoors. These patio heaters are perfect for backyards, patios, porches and pool areas. Endless Summer outdoor heaters are made of weather-resistant materials so you'll enjoy this outdoor heater season after season.

New for Spring 2018, Burlington Pots giftware, available through WWRD, takes inspiration from Wedgwood's heritage, whereby Josiah Wedgwood gifted a pot to the Duchess of Devonshire in 1778. In design collaboration with Laura Cavendish, Countess of Burlington, and daughter-in-law of the Duke and Duchess of Devonshire, the pots are handcrafted and made in England using Wedgwood's iconic Jasperware in a new way: layering blue and white Jasper inside the mold by hand, revealing an organic marbling effect for each pot, creating a truly unique piece every time. The Devonshire Ducal Coronet and Snake is featured on the bottom of each pot to sign off this special partnership. The planters come in black and white, or blue and white in four different sizes, 4-inch, 5-inch, 6-inch and 7-inch.

When it's time to clean up, the Workshop General Purpose Wet/Dry Vac, available through Top Brands, steps up in power and drum capacity. This 9-gallon, 4.25 Peak HP vacuum remains easy to maneuver and store. Its integrated blowing port adds cleaning versatility when you just don't want to suck it up. Includes vacuum, 1 7/8-inch diameter hose, utility nozzle, wet nozzle, two extension wands, dust bag, filter and five-year limited warranty.

To help cool off, the Rowenta Turbo Silence Pedestal Fan, available through Zanes, is the most powerful and quiet pedestal fan and outperforms leading competitive products in airflow and silence. With four different comfort speeds, the oscillating head is made of five uniquely engineered extra-powerful quiet blades. The fan can move up to 1,695 cubic feet per minute for immediate, intense sensation of cool air, while staying within 40 to 57 decibels, equaling the noise levels in an average library. Remote control included.

The central figure in Vornado's new evaporative humidifier family, the EVDC300, available through Top Brands, delivers whole-room humidification driven by an Energy Smart DC motor. With more power than a standard Vornado, it delivers whole-room humidity circulation using 90 percent less energy. Pressing the leaf button saves even more energy—automatically turning it off if it runs out of water. The minimalistic design features a clear, easy-fill one-gallon tank that is simple to use and maintain with a low-water indicator that shows when it's time to refill.

Brand Matters, But Authenticity Matters More

One thing to remember with housewares and home goods is that while brand is important, the truly important thing is authenticity.

"You've got national brands like Cuisinart, Delonghi and Breville," Anderson said, "but people see the value in some secondary brands because they're not so widely distributed."

"I think people buying stuff always respond really well to authenticity," Trudeau said. "Nambé is a company where we've always had a strong mid-century modern design with the silver alloy and clean lines, and the more Nambé sticks to it—sticks to those patterns and designs—those seem to be the most popular pieces. In the incentive market, we're seeing people wanting things to be personalized and customized with engraving as well."