Editor's Desk - January/February 2018

What Would You Like to Know?

And, maybe even more important, what do you need to know? What should you know that will help you create more effective, more motivating, more inspirational incentives, rewards and recognition programs?

It's hard to believe, but Premium Incentive Products is finishing its 10th year of bringing you the answers you're looking for, the ideas that will help you get out of the box and the coverage of the most innovative merchandise and other incentive trends to keep you ahead of the curve.

And, as we launch into this first issue of our 11th year, we're not resting on our laurels—and we're not letting our favorite incentive industry professionals rest on their laurels, either. If you turn to the back page of this issue, you'll find our newest introduction: In the Know. It's a new department where we'll talk to some of the savviest pros in the business to find out what you ought to know, but maybe don't quite get.

(Go ahead and click here. I promise I won't tell anyone you skipped ahead.)

New years always bring new ideas, and I am super-excited to be bringing you this unique glimpse into some of the smartest minds in the business. We'll offer up a new question each issue, asking our experts not just for the standard knowledge on a given topic, but for their unique take on the things they think more people in this business of motivating, inspiring and rewarding top performance ought to understand.

This month, we asked experts what they think you ought to know about manufacturer's reps. As an example, Scott Whitehead, Director of Special Markets for Samsonite LLC, said, "A manufacturer's rep is not invoicing the customer for the product. The invoice comes direct from the respective manufacturer to the customer. The cost is no different with or without the rep engaging in the process. They are the local representative of the manufacturer, and are there to provide service to the customer. For example, they help select the correct product, manage the availability and ensure the order ships on time."

In future months, we'll explore more issues and ideas, from event marketing and fitting events to cash vs. noncash rewards and more.

In addition to introducing you to the newest page in our publication, I'd also like to take this opportunity to extend an invitation to you, dear reader. Think about all that you do, and then let us know: What would you like to know? We've been looking to answer that question for you for a decade now, and now we're inviting you to ask us directly. Don't be shy, now! Send in your questions to me here, emily@pipmag.com, and I'll round up a posse of experts and get their wheels spinning to bring you insider answers.

Smart strategies. Creative merchandise and gift cards. Business savvy you can't find anywhere else. We've been bringing you all of this for 10 years, and we look forward to continuing to serve you and help raise your incentives, rewards and recognition to a higher level of success.


Emily Tipping
Editorial Director,