Feature Article - September/October 2017

Something Fun for Everyone

What's New in Rec & Sporting Goods Incentives?

By Emily Tipping

Get Fit

Some folks don't aspire to get out onto the trail for an adventure or to up their golf game. All they want is some exercise, and the incentive market has plenty of options for everyone here, too.

With the Nautilus Bowflex Max Trainer® M5, available through Rymax, you can save time with the breakthrough 14-minute Max Interval workout, or choose from nine other pre-programmed workouts for longer sessions. Either way, you'll get a great cardio workout with an ultra-smooth, low-impact motion, and burn up to 2.5 times more calories. The M5 has: computer-controlled resistance, Bluetooth smart technology, premium grips, backlit display, target-zone monitoring and a compact design that fits almost any space.

For those who prefer to get their game on to get fit, Silverback's NXT 50-inch Portable Basketball System, available through Incentive Concepts, combines performance features with great value. The stabili-frame steel frame substructure offers unmatched stability, while the infinity edge wrap-around backboard edge design ensures ultimate playability. The NXT's ergomove wheelbarrow lift and roll design conquers rough terrain, making a game of hoops possible just about anywhere.

And when you're all done working out, the Gaiam Restore Deep Tissue Foam Roller available through Rymax is designed to work deep layers of tissue while withstanding repeated use. Its unique wave-like texture and firm hollow core structure stimulates blood flow to target and soothe your aches faster.

Just for Fun

Of course, there's also the whole other side of the market, designed for those who love to take part in their favorite sports and pastimes from the sidelines.

"This time of year, fan gear for the colleges of course is huge," Borst said. "And now that football will be starting we'll see a lot of redemptions there. There's a lot of great fan gear at Champs."

For the ultimate football fan, Wilson offers the Super Bowl 52 Football. Since the first Super Bowl, the cities have switched and the contenders have changed, but one thing has not. The Wilson Football. It's the only football found on the field at each Super Bowl. The night the AFC and NFC Champions are crowned, Wilson's veteran team of skilled craftsmen and women begin to make Wilson Super Bowl footballs by hand. As fans across the world gear up for the Super Bowl, bound for big things, Wilson Football is honored to participate in the latest of a longstanding tradition of milestones, Super Bowl LII.

And, for those who just want something fun to do on the patio or in the yard, there are even more options. From Incentive Concepts, the Triumph Sports Triumph Tumble is a large-scale version of the classic tabletop game of block stacking and stack crashing. It features 54 giant wood blocks to make up a tower 27 inches tall and 9 inches square. The blocks are made of all natural wood, and it can be carried in the convenient storage bag.

Use Your Knowledge

Now that you know what a wealth of fun sporting and fit gear is out there, how do you put it all together?

"Rec and sporting goods are a great fit for any health and wellness initiative," Glamann said. "Having a product assortment that ties in with the push to adopt a healthy lifestyle really helps to reinforce the goals of the program.

"We also have had a lot of success with outdoor packages in years-of-service programs. With packages like our Wenzel camping bundles, we have the flexibility to hit different price points for a variety of milestones."

"Obviously, wellness makes a ton of sense for sports and recreation gear, but we also see great success in years of service and safety, as these items are feel-good and typically long-lasting," Weaver said. "They provide an aspirational, getaway token for those recipients."