Editor's Desk - July/August 2016

One at a Time

As I begin typing this morning (July 1), there are 177 days left until Christmas—183 days until 2017. And you know how time goes. It's going to be here before we know it. And then all of a sudden, it's going to be July 1, 2017. And then, in the blink of an eye, another year will be gone.

Do you remember the stop-motion classic "Santa Claus Is Coming to Town"? (I sure hope you do!) In that movie, there's a song that often gets stuck in my head when things get really hectic—at work or at home. Whenever the tasks start to pile up to the point where even thinking about that pile is a paralyzing force, I start singing (usually in my head, but sometimes out loud … don't judge), "Put one foot in front of the other, and soon you'll be walking 'cross the floor" and so on.

As Kris Kringle says to the The Winter Warlock, "Changing from bad to good's as easy as … taking your first step!" Then they launch into the song, which you can see here: www.youtube.com/watch?v=OORsz2d1H7s. (Go ahead! You know you want to. I'll wait while you watch…)

Everyone has their crazy-busy times, and everyone deals with that a little bit differently. But the thing is, there's really only one way to get through, and that's by doing one thing at a time. Oh, sure. Some people think they can multitask, but all the research shows that multitasking is a myth.

Why am I bringing up a classic holiday movie in July? Well, this issue features our annual guide to business gifts, where we cover the ins and outs of this sort of program, offering advice on what to do (and what not to do) to boost your business through gifting.

And, while the holidays are still the most popular time of the year for giving business gifts, waiting until the holidays are upon us to plan your program is never a good idea. In fact, no matter what kind of program you're planning—business gifts, a fitting event during a travel program, employee incentives, service awards—it's much better to start your planning earlier rather than later.

As Adrienne Forrest, vice president, Corporate Sales, Bulova Corporation, says in our feature story on watches, "Make sure you allow enough time for planning the program. We can adapt to last-minute requests as best as we can, but the more time you have, the more we can offer the best possible product. You can't make a watch in a day. It takes time."

Whenever you start your planning process—whether you get an early start or you're struggling to play catch-up—there's only one way to get it done and get it done well, and that's by taking things one at a time. Don't multitask. Don't try to do it all at once. DO prioritize and then tackle that long, long list of to-dos.

And if you just keep putting one foot, one task, in front of another? Well, you know how the song goes: Soon you'll be walking out the door!


Emily Tipping
Editorial Director,