Editor's Desk - September/October 2014

Forget Humdrum

Engagement has become such a buzzword in the business world over the past several years, it's easy to forget that its meaning is actually quite important. Whether your employees, partners and customers are engaged with your organization has a dramatic impact on the success of your business. According to some reports, each disengaged employee is costing your business thousands of dollars per year. At the same time, the more employees you have who are actively engaged, the better your business performs.

Now, while it would be ideal if everyone loved their jobs and enjoyed what they did, it's simply not realistic. A good number of people will always be working for a paycheck, and not for the love of the work. That's one of the reasons why engagement initiatives, motivation programs, and the incentives and rewards that support them, are so important. Hopefully you've got a handful of super-engaged, enthusiastic employees who are raising the bar for everyone else. But for everyone else? You need to have these kinds of programs in place to help get them to that next level.

But how do your employees, partners and customers feel about your motivation and engagement initiatives, your incentive and reward programs? Engagement with these programs is also important. And if you want to ensure everyone is on board with these types of initiatives, you need to go above and beyond the cookie-cutter approach. In this case, one size does not fit all.

Working with industry professionals is an important first step to getting it right. By finding the right partner, you ensure that your program is perfectly customized and tailored to meet your specific needs, to target your specific audience, to deliver your specifically desired results.

Forget the humdrum. If you roll out the same old same old, the best you're going to get is that your engaged employees will still be engaged, while everyone else is rolling their eyes. But if you take it to the next level, you never know what kind of outstanding results you might see.

This month, we've got a line on some of those outstanding results. If you turn to the last page, you'll find The Insider column, where we highlight the winners of the Incentive Marketing Association's Circle of Excellence Awards. These are businesses that left the humdrum behind and created truly inspirational programs. Throughout the rest of the magazine, we're offering up plenty of ideas on doing things right, from the latest trends in merchandise to keep your program cutting edge, to strategies for handling a global audience. We also highlight industry research and much more.

Read on, and keep on improving what you're doing!

Be well,

Emily Tipping
Editorial Director,