Guest Column - September/October 2013

Find Your Motivation Here

How the PPAI brand. Show Is Shaping Up

By Darel Cook


The dates are set, the venue is booked, and the brands keep rolling in to the Promotional Products Association International's brand. show. If you haven't heard by now, PPAI's brand. show will be at the Mandalay Bay Convention Center in Las Vegas, January 13 to 17, 2014. Readers of Premium Incentive Products Magazine are invited to attend.

PPAI's brand. show, a relatively new entry into the world of incentives and branded products, has quickly become one of the most highly regarded branded-product showcases in the industry. Produced by PPAI, the creators of The PPAI Expo, the largest promotional products trade show in the $18 billion promotional products industry, brand. features opportunities for face-to-face interactions with the most sought-after factory representatives, hundreds of the latest branded products and high-level education targeted at buyers.

A few years ago, PPAI noticed the lack of a strong trade show for the incentives and recognition industry. Since then, we have worked hard and have carefully crafted strong relationships with the top brands in the incentive industry and continue to develop new programs and partnerships to keep the brand. show relevant to today's buyers.

In the beginning, we had two main goals for the brand. show. First, we wanted to create an environment in which promotional products distributors, our primary association membership, could learn more about the incentives industry. Second, and for the longer term, we wanted to provide a venue to help develop the relationships between buyers and brand. exhibitors.

We have been very successful in achieving our first goal, and with this year's event we will begin work toward our second goal.

In only a few short years, brand. has grown from a modest showcase of around 75 brands to a large exhibition of more than 700 brands. Over the years, we've learned that each brand brings a unique perspective to the incentives market and can help you shape highly successful incentive, recognition, loyalty and safety programs for your company or clients.

Along with complete access to PPAI's networking opportunities and general sessions, brand. features many opportunities for face-to-face interactions with the most sought-after factory representatives and an industry-leading education program.

I hope you can join us and I look forward to seeing you in January at PPAI brand. in Las Vegas.



ABOUT THE AUTHOR
Darel Cook is Director of Expositions & Meetings for the Promotional Products Association International (PPAI). For more information, visit www.ppai.org.