Feature Article - July/August 2013

A Matter of Time

The Latest Watch Styles to Motivate Your Best

By Emily Tipping


"In all of our brands, whether it's Bulova or Bulova Accutron or Caravelle, multifunction watches are still very strong, whether chronographs or simple multifunction for men and for women," Forrest said. "For women, you'll see multifunction combined with stones, be it crystals or diamonds. Some of the must-have functions include the chronograph with rotating bezels."

Chronographs are especially still strong for men's watches, but at the same time, a retro look is also turning heads.

"For men, it's either bells and whistles or retroactive," Dougherty said. "Chronographs, tachymeters, altimeters, digital—they all seem to keep men amused. The retro look, throwbacks to early watchmaking, give men a sophisticated and classy look. Give a man a chronograph watch with a historical look, and he is on cloud nine."

From Tourneau, the Tag Heuer 42-millimeter Men's Formula 1 Ceramic Chronograph watch features a black dial and brushed ceramic bezel for extreme scratch resistance. The luminescent hands and markers make for easy time-telling, day or night. The easy-grip screw-in crown prevents dust and moisture from reaching the Swiss quartz movement. The watch also features scratch-resistant sapphire crystal, a double security clasp and water resistance to 200 meters. Bonus features from Tourneau include a three-year warranty and free lifetime battery replacement.

Beyond chronographs and functionality, many watches are also evolving toward higher and higher levels of accuracy. Take Citizen's Atomic Timekeeping watches, for example.

"With Atomic Timekeeping technology, you have a watch that synchronizes itself every night with a signal that is sent out," Keenan said. "So it is the world's most accurate light-powered watch. It sets itself to the precise second every night."

And, while Citizen has been offering its Atomic Timekeeping watches for men for a while now, this fall it has introduced its first Ladies World Time AT watch. "Among the functions it has besides Atomic Timekeeping are a perpetual calendar, dual time, 12/24 hour time, alarm, power reserve indicator, and an anti-reflective sapphire crystal," Keenan said. "And it's a beautiful watch—a watch for her that isn't a techie-looking plain watch. It's a gorgeous watch with all of these functions."

Casio's first marine-inspired timepiece is part of its popular EDIFICE collection. The EMA100-1AC adds a new twist to the line with a stylish blue and black design reminiscent of water, as well as a powerful feature set including water resistance up to 200 meters. Casio's EMA100-1AC provides users with many capabilities ideal for outdoor and water activities. In addition to tide indicator and moon graph, the timepiece has an anti-reverse rotating bezel that enables users to accurately record the timing of dives or swims. Other features include a black resin band and auto LED backlight, four separate alarms, a 1,000-hour 1/100th second stopwatch and 24-hour countdown timer.