Feature Article - May/June 2013

Sharing the Best Moments

Trends in Digital Camera Incentives

By Emily Tipping


Get Connected

Crawford explained that many of the current trends and technological upgrades in digital cameras have been driven by trends in smartphones.

"The smartphone has increased everyone's view of their life as something to be preserved. There are more photos taken than ever before. Increasingly, that's in video too. But for a long time there's been a realization that the smartphone is not the ideal way to capture that. It's spontaneous, and it's better than nothing, but due to its lack of optical zoom and its poor low light performance, it's deficient," he said. "Because there are more photographers than ever before, they're looking for cameras that will do more than their phones. So you get long zoom, low light, faster performance, more responsive, better quality video and creative modes. And the other thing really coming about in the past six months, and Nikon is driving this, is to do what a real camera can do—to take all that technology and then add what a smart phone does, and that is share, and share rapidly. We announced a whole new group of Coolpix and DSLR models and models in the Nikon 1 series with the ability to wireless share."

One example is the Nikon COOLPIX S6500. When you want to motivate or reward your team, this is a camera they can connect with—literally. The COOLPIX S6500 comes equipped with built-in Wi-Fi, via the Wireless Mobile Utility App available on iTunes and the Google Play store, making it easy for users to instantly share their favorite photos and videos with family and friends. This camera also boasts an impressive 12x optical Zoom-NIKKOR lens and 16-megapixel CMOS image sensor, letting your team take beautiful, high-quality imagery no matter where they are. You never know when a picture posting opportunity might strike. The COOLPIX S6500's ultra-slim, stylish design makes it the perfect companion for those timeless opportunities.

"Consumers are spending less on entry-level point-and-shoots," Chevreau said, "and spending more on cameras with features not found in non-camera devices—features like large zooms, advanced creative filter/features and waterproof cameras."

Colla agreed. "People are using their cell phones so much to take video and still images that really, compact or entry-level point-and-shoot is eroding or declining," she said. "Instead, customers are looking for features like high zoom or cameras that you can add accessories to like flashes and microphones. A lot of people are also shooting video with digital cameras. They want their cameras to be versatile, with interchangeable lenses or flexibility. And they want it to be automated."

"One of the hottest trends in digital cameras is connectivity,' Carrette added. "There are so many solutions available in the consumer electronics market, the technology that Canon has adopted is built-in Wi-Fi into digital cameras. This allows users to share images immediately via social media sites, print out photos to Wi-Fi-enabled printers or send images to other Wi-Fi-enabled devices."

The Canon PowerShot SX280 HS is a super-charged SX-series model featuring Canon's latest proprietary processor, the DIGIC 6 Image Processor, for improved performance and exceptional clarity in low-light scenarios. The camera also makes it easy to show off high-quality images and video wherever you are with enhanced built-in Wi-Fi technology that lets you share photos with comments on social networking sites—even within specific groups. Capture everything from quick snaps to artistic images with a powerful 20x optical zoom and 25mm wide-angle lens, with Optical Image Stabilizer to reduce blur throughout the zoom range. Even low-light images impress with the Canon HS System, a combination of a 12.1-megapixel CMOS sensor and the new Digic 6 Image Processor. You can also preserve memories in ultra-smooth 1080p/60p full HD video. Smart AUTO recognized 58 predefined scenes, Face ID adjusts focus and exposure for your loved ones, and Intelligent IS dramatically reduces camera shake. New Hybrid Auto creates an optimized "highlight reel" of your day, while built-in GPS records location and local time. It's an amazing package of features.

Smartphone-inspired upgrades are not just limited to Wi-Fi-enabled sharing, either. Crawford discussed the ability to link your camera with your smart device as a remote viewer and shutter release. This means you can set up your camera, then use your smartphone or tablet to view your image and release the shutter to capture the image.

Berg mentioned other technological improvements. "We have one Wi-Fi streaming camera that lets you stream your video over the web as it is happening," he said. "We also will have a new Polaroid Android-based Digital SLR that will let you communicate over the web directly from the camera.

The Polaroid 18.1-megapixel Android-Powered Interchangeable Lens Camera, available through Vivitar Sakar, is the first Android-powered compact that pairs interchangeable lenses with the intuitive Android 4.0 operating system. Polaroid photo apps allow users to instantly share images via social media. Bluetooth connectivity pairs the camera with any Bluetooth-enabled device to upload images and video in addition to Wi-Fi. Included is a 10mm-30mm lens; other lenses are also available. It features a 3.5-inch touch screen LCD and 18.1 megapixels to ensure razor-sharp photos and video. Built-in Peer 2 Peer WiFi lets you instantly e-mail photos. Other features include: headphone output, HDMI output, face auto exposure, HD video, panorama mode, blink detection, SD card slot and pop-up flash.