Feature Article - November/December 2012

IMA Roundtable

Education & Partnerships Are Vital for Incentive Industry Growth

By Deborah L. Vence


Experience. Expertise. Education. Those words rightly describe the workings of the Incentive Marketing Association (IMA), an organization that's become known to many for imparting value to its members—by offering education, research and networking opportunities, all while presenting resourceful ways to acknowledge employees, sales professionals, channel partners and customers.

As we approach the end of the year, the IMA maintains its quest to inspire—through annual events such as the Motivation Show, and looks to 2013 and beyond with optimism, continuing its position as a promoter of the incentive industry.

Premium Incentive Products magazine recently queried some top industry experts about what the IMA has to offer, current trends in incentive marketing, as well as the importance of working with IMA members.

The experts interviewed were: Karen Renk, CAE, Executive Director, IMA; David Peer, CPIM, president of IMA, Hinda Incentives; Richard Low, treasurer, IMA, and national account manager at Hamilton Beach Brands Inc.; Louise Anderson, CPIM, vice president of the IMA, and president and CEO of Anderson Performance Improvement in Hastings, Minn.; and Mike Arvelo, vice president, client services, Vernalis Systems, New York, and executive vice president of the IMA.