Departments - May/June 2009

Case in Point

A Roaring Success:
NEMEA Security Services Takes Its Trade-Show Program Over the Top

By Catherine Eberlein Pfister


W

hile attracting the attention of any trade show attendee is a challenge, it's even tougher to capture the interest of C-suite passers-by. They've pretty much seen it all, been there, done that. So what can a new startup company do to make a connection with and impression on top-level decision-makers?

Think big and be bold.

That's what new company NEMEA Security Services LLC did in 2008, when the barely-1-year-old startup faced the challenge of marketing to information security and compliance officers such as chief executive officers, chief operating officers and directors. The company, based in Dulles, Va., exhibits at more than 25 trade shows each year, and targets primarily Fortune 1000 companies in the financial sector (banks and credit unions) as well as healthcare, utilities, pharmaceuticals, information technology and the federal government sector.

NEMEA is a service provider and offers on-demand, fully-hosted software that helps a company determine its compliance posture, according to whichever standards and mandates the company operates with.

The software also helps to determine company risk and helps a company to be audit-ready.

"It helps companies to determine how they are going to run their business, what we call governance," explained Pamela Zacha.