Guest Column - March/April 2009

Enterprise Engagement, New York Style

Expo Offers Education, Networking


ew businesses have been left untouched by the current economic crisis, but if you want to succeed in the long term, your organization needs an engagement strategy. And that strategy should extend beyond employee engagement to your customers, your channel partners, vendors and others who play a critical role in the success—or failure—of your strategies.

Just take a look at what some of the experts say:

  • According to 2008 research from Towers Perrin, high-engagement firms experienced an earnings-per-share growth rate of 28 percent, compared with an 11.2 percent decline for low-engagement firms.
  • Data from Best Buy reported in CFO magazine in June 2007 shows that stores where employee engagement increased by just a tenth of a point on a five-point scale experienced a $100,000 increase in annual sales.
  • JC Penney found that stores with top-quartile engagement scores generate about 10 percent more in sales per square foot than average—and 36 percent more operating income than stores of similar size in the lowest quartile.
  • A 2006 Manpower survey of call-center customers and employees found that centers with high employee satisfaction also have high customer satisfaction—and the reverse is also true.

When you engage your employees, your sales force, your channel partners and your customers, you can catapult your business to higher levels of performance across the board. Want to learn more?

In New York City at the Hilton Hotel on May 12 and 13, The Enterprise Engagement Expo will bring together thought leaders and industry experts who can teach you a thing or two about increasing engagement across your entire organization.

Combining an expo hall filled with brand-name merchandise marketed specifically for use in incentive, recognition and reward programs with an educational program that will bring you the latest information you need to know to make those programs work, this is an event you won't want to miss.

The program is designed for organizations of all sizes, and last year's event drew nearly a thousand executives and managers from top- and middle-line management at the nation's leading companies. You will find strategies and tactics you can deploy now to reach specific external or internal marketing goals, as well as vendors of products and services who can give you strategic and tactical advice to meet your engagement goals.