Feature Article - January/February 2008

A Moveable Feast

Gourmet Food Serves Up Business Solutions

By Catherine Eberlein Pfister

Air, Water, Food

Like the air we breathe and the water we drink, food is a necessity of life—with some important distinctions. Food is savored. It evokes memories. People talk about food. They share it with family and friends. And when it comes to gourmet foods, people remember the experience.

It's for those very sensory reasons that gourmet foods offer a great way to motivate, reward or thank employees, clients, partners and prospective customers. They lend themselves to use throughout the year, not just as business gifts during holiday time. They cross age, gender, ethnic and religious lines. And there is a plethora of memory-making items from which to choose. Everything ranging from delectable fruits and nuts to melt-in-your-mouth chocolate, cakes, cookies and brownies to flavorful assortments of beef, chicken, lamb, seafood, soups and more, plus entire moveable feasts including everything from appetizers to desserts and wine.

Just thinking about it is enough to make your mouth water.

While there are perhaps thousands of suppliers around the world that provide gourmet foods to the public, it's important to note that there were roughly 20 companies that exhibited under this category at the Chicago Motivation Show last fall. So there is a finite number of companies that understand and cater to the needs of a corporate buyer who is responsible for everything from business gifts and sales incentives to safety programs and new product introductions.