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When you want to provide a reward or incentive that has mass appeal, that you know will be appreciated, you can’t go wrong with housewares and home goods. Here, we take a look at the latest trends in this perennially popular category.

After Maui Jim introduced the concept of fitting events to the incentive marketplace, the concept took off. Here’s a closer look at the ins and outs of event gifting, with some words of advice on creating a successful interaction.

When you want your workforce to get from point A to point B, it can be helpful to offer some carrots and kudos along the way.

In this feature, we talk to some of the experts behind the scenes at the Incentive Engagement & Solution Providers (IESP), a strategic industry group within the Incentive Marketing Association.

Millennials have dominated discussions of generational differences for a number of years now, but with Gen Z starting to hit the workforce, it’s important to understand the new nuances of loyalty.

You can start an engagement program and offer rewards and recognition, but without ensuring personal motivation is happening, you might not get very far.

One of the strategic industry groups under the umbrella of the Incentive Marketing Association (IMA), IMRA brings together the professionals focused on merchandise incentives to help grow the incentives and rewards marketplace.

Consumer electronics have long held a top spot among incentives and rewards. Find out about the latest trends that are making these products even more covetable.

An effective incentive or reward program requires a lot more than simply selecting the rewards you think will work best. Ideally, you are managing the expectations and experiences of participants from before the launch until well after the program is wrapped up.

Safety programs have been one of the longest-standing uses of incentives, and with good reason. But there are things you should know to make these programs more effective at boosting safe practices in your workplace.

You partner with incentive providers in order to get the best deals and most up-to-date product trends, but that’s not the only reason.