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When you want to provide a reward or incentive that has mass appeal, that you know will be appreciated, you can’t go wrong with housewares and home goods. Here, we take a look at the latest trends in this perennially popular category.

After Maui Jim introduced the concept of fitting events to the incentive marketplace, the concept took off. Here’s a closer look at the ins and outs of event gifting, with some words of advice on creating a successful interaction.

When you want your workforce to get from point A to point B, it can be helpful to offer some carrots and kudos along the way.

In this feature, we talk to some of the experts behind the scenes at the Incentive Engagement & Solution Providers (IESP), a strategic industry group within the Incentive Marketing Association.

Millennials have dominated discussions of generational differences for a number of years now, but with Gen Z starting to hit the workforce, it’s important to understand the new nuances of loyalty.

You can start an engagement program and offer rewards and recognition, but without ensuring personal motivation is happening, you might not get very far.

One of the strategic industry groups under the umbrella of the Incentive Marketing Association (IMA), IMRA brings together the professionals focused on merchandise incentives to help grow the incentives and rewards marketplace.

Consumer electronics have long held a top spot among incentives and rewards. Find out about the latest trends that are making these products even more covetable.

An effective incentive or reward program requires a lot more than simply selecting the rewards you think will work best. Ideally, you are managing the expectations and experiences of participants from before the launch until well after the program is wrapped up.

Safety programs have been one of the longest-standing uses of incentives, and with good reason. But there are things you should know to make these programs more effective at boosting safe practices in your workplace.

You partner with incentive providers in order to get the best deals and most up-to-date product trends, but that’s not the only reason.

Despite their seeming ability to do anything and everything, there are still some things smartphones cannot do. That’s why camera manufacturers have developed new innovations like longer zoom ranges and faster image capturing, so everyone can develop their photography skills and catch the moment.

One of the strategic industry groups within the Incentive Marketing Association, the Incentive Gift Card Council educates and connects those who provide gift cards to the incentive, reward and recognition market. Here, we take a look at the trends in gift cards, as well as an overview of what’s up at the IGCC.

You can’t manage what you don’t measure, and incentives are no exception. For an exceptional incentive program, be sure to set the right goals and then measure your progress against them.

The best way to solve a problem is to avoid it in the first place. Learn more about some of the most common challenges that arise when running incentive and reward programs, as well as how to avoid them.

Engagement has come a long way in the past decade—progressing from a nice-to-have idea to a solid business strategy.

There’s a reason why watches continually rank among the top choices for rewards and incentives. They perfectly blend form and function to create a reward that is easy to tailor to the individual recipient.

Business gifts can be a great strategy to help improve your business and show your appreciation. Learn more about the ins and outs of business gifts in our annual guide.

When you are looking to motivate or reward a multicultural audience, there are important strategies to keep in mind.

Running a successful incentive or reward program is all about who’s on your team. Learn more about how to build the right team to get the results you desire.

Don’t forget the importance of fulfillment when it comes to maximizing the reward or gift experience.

The merchandise used to reward and recognize your audience is more than just stuff—it helps tell your story.

Research continues to show growth in incentives, recognition and rewards. Find out all the latest news from the Incentive Research Foundation and others who focus their efforts on understand the continuing development of the industry.

From trophy value to aspirational motivation, we know all the reasons why merchandise rewards are so effective. Find out about trends in this crucial area.

Recreation and sporting goods offer a little something for everyone’s free time. People love to get together and have a good time. Use sporting goods and recreational items to inspire their best.

At its annual conference, the Incentive Marketing Association recognized leaders in the industry, as well as outstanding programs.

The Incentive Marketing Association continues to grow and evolve. Here, we talk to leaders at the IMA to find out what’s been accomplished in recent years, and what they hope to do moving forward.

Luggage has appeal to just about everyone, but to reward well, you need to know the latest. From lighter weights and carry-ons to easy-to-carry backpacks, we’ve got all the newest trends.

While we know the value of recognizing and rewarding the very best performers in our organizations, it’s equally important to find ways to motivate and move middle performers.

When you’re providing a reward or business gift, the value you’re delivering goes far beyond the thing to encompass the entire experience, from ordering through fulfillment and beyond.