From Here to ROI: Long-Term Goals, Sound Program Design Are Essential

By Deborah L. Vence

If you want to ensure your incentive, reward or recognition program delivers the measurable results you're looking for, you have to start with the right goals and smart planning.

The Lowdown on Loyalty: Get Ahead of Evolving Strategies

By Rick Dandes

Social media and smartphone use have changed loyalty programs forever, but it's not difficult to change with the times. Here we talk about evolving strategies in customer loyalty.

Call On the Experts: IGCC Offers Solutions, Resources on Gift Card Industry

By Deborah L. Vence

Gift cards are a popular reward choice because they give the recipient options. Here, we talk to industry leaders about the latest in gift cards, as well as information on working with IGCC members.

Picture This!: Motivate & Inspire With Digital Camera Incentives

By Emily Tipping

Camera manufacturers have added plenty of bells and whistles to make digital cameras more aspirational than ever. Learn more about the most recent trends and how to use them in your next program.

Creating a 'Wow' Experience: The Emotional & Tangible Benefits of a Peak Reward Program

By Rick Dandes

You might have picked the perfect reward for your program participants, but that doesn’t mean you’re finished planning. One essential element is not to be overlooked: the power of the experience of receiving the reward.

Powerful Motivation: Electronics Incentives to Drive Peak Performance

By Emily Tipping

Consumer electronics have long held a top spot in terms of reward redemption, largely driven by constant innovation and updates to the products that are available. Learn more about what’s new.

The Ongoing Evolution of Incentives & Rewards: A Roundtable Discussion With IMRA

By Joe Bush

Merchandise continues to hold its own as a powerful incentive and reward, but that doesn’t mean nothing’s changed. Here, we talk with experts from the IMRA board about the ongoing evolution of the industry.

Incentive Manufacturers and Representatives Alliance (IMRA) Member Directory:

Merchandise is an important tool in your incentives and rewards programs, and we've got the connections you need to make sure you're using it effectively. This directory of IMRA members will connect you with experts who know how to make merchandise an effective part of your incentives and rewards lineup.

Always Be Talking: Ongoing Communication Key to Incentive Program Success

By Joe Bush

Want to be sure everyone’s on board with your incentive program and stays there? Communication is the key. Here, we examine some smart strategies for communicating your program, from before you begin to after you finish.

Motivating Peak Sales Performance: Creating Effective Sales Incentive Programs

By Deborah L. Vence

No one denies the power of a well-planned sales incentive program for driving business to higher levels of success. We talked to experts about the best approaches, using technology and teamwork, to create sales incentives that work.

Turning Houses Into Homes: The Most Motivating Housewares & Home Goods

By Emily Tipping

Housewares continue to hold a top spot in incentive programs of all kinds. Learn more about the latest trends in this popular segment, from apps and connectivity to healthy eating, creative coffeemaking and more.

The Evolution of Event Marketing: It's the Experience That Counts

By Rick Dandes

When you partner with merchandise suppliers to create a unique shopping experience for event attendees, you’re sure to make an impression. Here’s a look at how event marketing got its start, along with how it continues to grow and change.