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November/December 2013
The November/December issue covers all the latest trends in luggage and travel goods, from lighter weights to fashion statements and more. We also offer advice on solving sales team engagement problems, and we take you inside the Incentive Marketing Association for a closer look at the industry association.
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Check out the 2012
Gold Star Gallery
of New Products.
Check out the
2013 Incentive
Manufacturers & Representatives Alliance (IMRA) Directory.
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November/December 2013
Hold pointer over article title to display a detailed description. |
Airlines are still driving consumers toward luggage that is more and more lightweight, but there are other trends in this space as well, from pops of color to innovative materials. Find out what's hot now as you consider adding travel goods to your incentive merchandise lineup. |
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| IMA Closeup | |
| Businesses Turn to Association for Ways to Motivate, Retain Employees |
The Incentive Marketing Association (IMA) continues to provide leadership to the industry—with education and certification for professionals, as well as support for research into industry trends. |
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When sales teams are not performing up to expectations, there are many tools you can use to reverse the trend. Incentives and rewards are just one option to solve problems with engagement. |
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Business gifts are most effective when you work with an incentive partner who knows the ins and outs of such important programs. When you get it right, business gifts are a great tool for building relationships. |
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If you want your reward or gift to be truly effective, you should consider providing recipients with a choice in the matter. Event fittings are an excellent way to let them choose the perfect, and perfectly fitted, item. |
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| >> the insider | |
| Market Growth
Study Shows Modest Increase in Incentives Use |
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